Social Media Marketing for Small Businesses Part 1 (Overview)

Social media is a pivotal factor in your modern Marketing strategy. Perhaps you have a social media for your small business, or maybe you’re looking for ways to improve the social media plan you already have in place. Either way, I’m going to be going over a few tips and tricks for social media marketing for small businesses. In this Part 1 Overview, we’ll be sharing what social media marketing is and why you need it for your business.

What is social media marketing? While marketing makes up a variety of different tools you use to brand and sell your business- social media, print, referrals, incentives- social media marketing refers specifically to the creation of content that you’re sharing and posting on your businesses’ social media.

Why is social media marketing important? In 2020, 3.6 billion people were actively using social media (Statista). Ultimately, social media is one of the most important and crucial ways that a business can connect with their audience and potential customers. Social media can generate revenue not only from people you already know, but social media also helps you find new potential customers. 75% of consumers reported that they go online to research a product and/or brand before making a purchase (Business.com).

How can you leverage social media? Based on consumers’ data, you have the opportunity to showcase your product or services like never before on social media. Oftentimes, social media can be inexpensive or even free. Every business should leverage social media to get the word out about their business. Make sure you’re sharing new information constantly. No new information to share? Share a relevant article (ie: something your company has been involved in, within your industry, etc.) and add your own relevant commentary to your social media posts.

Now that we understand what social media marketing is and why it’s important, next week we’re going to go into a more in-depth explanation of how to effectively use social media and the various platforms for various industries.

If you have any questions in the meantime, email me at: temeshabiz@gmail.com. Otherwise, continue to read the blog over the next three months to really enhance your social media marketing! There will be new information weekly which will build off of the previous weeks’ article.

Thanks for reading!